Alkemi

Catalog Audit — Owala

Amazon US · 20 ASINs sampled · External auditor view · May 21, 2026

Snapshot audit Amazon Catalog Audit
20
ASINs audited
0
Critical findings
2
High-priority findings
5
Medium findings
Executive summary. Owala’s Amazon catalog sample is dominated by Amazon 1P Buy Box control on core FreeSip SKUs, with strong PDP hygiene on the hero ASIN (A+ content, brand story, video, #1 Kitchen & Dining BSR). Supply risk concentrates on one exclusive SKU where Amazon is out of stock and a 3P seller holds Buy Box at a premium. Five SKUs show ~18–20% price cuts vs. 180-day averages; four ASINs carry fewer than 10 reviews despite active listing status.
Catalog overview
  • BSR range: #1 (Kitchen & Dining) to #46,206 — median cluster at ranks 1–1,582
  • Buy Box price: $12.99–$61.64 · median ~$30
  • Est. monthly units: 100–20,000/mo across sample
  • Amazon 1P Buy Box: 19/20 ASINs (MAP-hidden pricing on most)
  • OOS (Amazon catalog): 1 ASIN — B0DHPVRPRF
  • Multi-seller (≥4): 5 ASINs — highest on B085DTZQNZ (8 sellers)
Listing quality (live PDP, top ASINs)
  • Strong B0BZYCJK89 — A+, brand story, 6 images, 6 videos, 5 bullets
  • Strong B085DTZQNZ — A+, brand story, 6 images, 6 videos
  • Gap B0DHPVRPRF — 3 images, no A+ modules in live scrape
  • MAP Most stainless SKUs — price hidden (MAP policy)
Price & velocity
Buy Box / Amazon price by ASIN · Alkemi batch lookup · May 2026
High-priority findings
HighB0DHPVRPRF

Amazon Retail is out of stock; Buy Box held by Your Home Discount Warehouse (FBA) at $61.64 vs. list $69.95 — 3P-only fulfillment on an Urban Outfitters exclusive SKU. BSR #46,206 (catalog straggler).

HighB085DTZQNZ · B085DVNHHK

Flagship parent-adjacent variants show 8 active sellers each while Amazon holds Buy Box. Elevated 3P offer depth on top-BSR SKUs warrants channel audit (authorized vs. gray-market).

Medium-priority findings
MediumB085DTZQNZ, B085DVNHHK, B0FFTP6F4N, B0FK1Z63X5, B0FDRZNGP1

Current Amazon/list prices sit 15–20% below trailing 180-day averages — promotional or competitive repricing signal.

MediumB0GTYSY381, B0GVG9DKJP, B0GVG4BF6W, B0GVGGPTWR

New or thin listings with ≤6 reviews while competing in the same brand store — early-lifecycle ASINs need review velocity monitoring.

Buy Box state (sample)
ASINTitleBuy BoxPriceBSRSellers
B0BZYCJK89FreeSip 24oz DenimAmazon.comMAP / $29.9911
B085DTZQNZFreeSip 24oz Very Very DarkAmazon.com$23.9918
B0FK124QCTFreeSip Sway 30oz Black CherryAmazon.comMAP / $34.99394
B0FFTL7QNCFreeSip Sway 30oz DaybreakAmazon.comMAP / $34.9931
B0F2WMS7CCDisney Princess FreeSip 24ozAmazon.comMAP / $34.991391
B0CNGXX8KZKids 15oz Tumbler (Blues)Amazon.comMAP / $12.991521
B085DTY4VSFreeSip Clear Tritan 25ozAmazon.comMAP / $19.994821
B0DHPVRPRFUO Exclusive 32oz Tied & TrueYour Home Discount Warehouse$61.6446,2064

Full 20-ASIN table available in source data · Top 8 shown by velocity/BSR

PDP integrity — top ASINs (live scrape)

B0BZYCJK89 · Hero SKU

  • Title + 5 feature bullets present
  • A+ content + brand story active
  • 6 images · 6 product videos
  • Amazon's Choice · #1 Kitchen & Dining
  • Buy Box: Amazon 1P · $29.99 · In stock

B0DHPVRPRF · Supply outlier

  • 5 feature bullets · 3 images only
  • No A+ detected on live PDP
  • 1 product video in catalog metadata
  • Buy Box: 3P FBA · $61.64
  • Amazon 1P: out of stock
Recommended actions
  1. Restore Amazon 1P inventory on B0DHPVRPRF or formalize exclusive 3P fulfillment with margin guardrails.
  2. Audit the 8-seller offer pools on B085DTZQNZ / B085DVNHHK against authorized reseller list.
  3. Confirm whether ~18–20% price reductions on five SKUs are planned promos or unintended MAP erosion.
  4. Accelerate review generation on launch ASINs with <10 reviews (licensed and colorway drops).
  5. Save this audit as baseline; re-run monthly to detect PDP drift when snapshot storage ships.

Confidence note: Current-state audit from Keepa catalog data + live PDP scrape. No automatic period-over-period diff yet — compare against a prior saved audit or internal PIM for change detection.